Wholesale and retail in one store, with stock that's always right.
Elter sells lighting to homeowners, architects and contractors. We built their online store and connected it live to their SAP business system: each customer group sees its own prices and stock, and architects can plan lighting room by room for every project.
See it in action
The right lamp, found fast.
Every detail on the product page
Size, material, light source and delivery time, before the customer orders.
A catalogue that keeps up
Filter by room, type, brand and style, even on a phone.
Advice from designers
Interior designers explain how to light offices, kitchens and small flats.
The transformation
From separate channels to one store.
Before
Wholesale and retail customers were served through separate channels.
Stock online didn't always match what was in the warehouse.
Architects tracked the lights for each project in their own lists.
Missing product details led to returns and warranty questions.
Now
One store serves homeowners, architects and contractors, each with their own prices.
Stock and orders sync live with SAP.
Architects save room lists and plan lighting per project.
Every product page shows the key details up front, so the right lamp gets ordered.
What else we built for them
Behind the store, three things customers rely on.
They needed fast browsing on any screen
A catalogue that keeps up
Filtering and browsing stay smooth even with a large catalogue, on phones too.
They needed a way to buy for many projects at once
Lists for every project
Customers keep a separate list for each project and order when they're ready.
They needed different prices for different buyers
Prices for every customer group
Retail buyers, architects and contractors each see their own prices and stock.