2,000+ products always in stock online, because the shop and 10 stores share one inventory.
Carter's is America's best-known children's clothing brand. For its Serbian distributor we built the official online store: it looks and works like the US original, while prices, stock and orders come straight from the distributor's business system and its more than 10 shops.
See it in action
Built for busy parents.
Campaigns on the home page
The store's current sale runs from the home page, with shortcuts to every age group.
Shopping by size
Parents pick a size first and see only clothes that fit.
Stock you can trust
Sizes that are out of stock are greyed out, straight from the distributor's system.
The transformation
From no online store to the official one.
Before
Serbian parents had no official Carter's online store.
Stock in the shops and online couldn't be kept in sync by hand.
A long checkout made busy parents give up.
Every product detail had to be typed in twice.
Now
The official store looks and works like the American original.
Online stock updates in real time from the distributor's system.
Checkout takes one step, with local card payment.
Products, prices and product labels come straight from the business system.
What else we built for them
Behind the store, three things parents notice.
They needed shoppers to see what they can actually buy
Newest and in stock first
Products sort themselves by novelty and stock, so the first page is always buyable.
They needed a payment parents trust
Local payment
Card payments go through Banca Intesa, in dinars.
They wanted offers that fit each family
Shopping by the child's age
Parents can share their child's age for tailored offers, collected in line with GDPR.