Carter's.
US brand e-commerce adapted for the Serbian market. 2,000+ products updated in real time via ERP, with one-step checkout and GDPR-compliant age collection.
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The platform
See it in action.
The challenge
Client's needs.
Faithful brand replica
A unique online store built to Carter's HQ specifications, matching the look and feel of the original USA site for local shoppers.
Real-time stock sync
Live synchronization with the local distributor YUGLOB, sharing stock across more than 10 physical retail stores at once.
Adapted for the Balkan market
A close replica of the American and Canadian sites, adapted for local customers, currencies, and shopping habits.
Fast, simple navigation
Smart filtering and intuitive categories so parents can find the right product and complete the purchase as quickly as possible.
ERP and team coordination
Smooth communication and integration between the American team, the Serbian team, and the developers of the ERP system.
Compliant data handling
Intelligent collection of child age information for personalized shopping, in full compliance with GDPR data protection standards.
What we built
Solutions.
Drupal foundation
Enterprise eCommerce store built on Drupal Commerce with the Promotion module powering campaigns, discounts, and seasonal offers.
Real-time ERP
Live synchronization of products, orders, and stock with the ERP system, plus product declarations pulled directly via the ERP API.
Smart product sorting
Custom sorting logic based on novelty and real-time stock availability, so the most relevant products always appear first on every page.
One-step checkout
A streamlined single-page checkout flow that simplifies the purchase process and reduces cart abandonment for busy parents.
Bank Intesa payment
Full integration with Bank Intesa's payment gateway for secure, reliable, and locally trusted online transactions in Serbian dinars.
Drupal foundation
Enterprise eCommerce store built on Drupal Commerce with the Promotion module powering campaigns, discounts, and seasonal offers.
Real-time ERP
Live synchronization of products, orders, and stock with the ERP system, plus product declarations pulled directly via the ERP API.
Smart product sorting
Custom sorting logic based on novelty and real-time stock availability, so the most relevant products always appear first on every page.
One-step checkout
A streamlined single-page checkout flow that simplifies the purchase process and reduces cart abandonment for busy parents.
Bank Intesa payment
Full integration with Bank Intesa's payment gateway for secure, reliable, and locally trusted online transactions in Serbian dinars.
Drupal foundation
Enterprise eCommerce store built on Drupal Commerce with the Promotion module powering campaigns, discounts, and seasonal offers.
Real-time ERP
Live synchronization of products, orders, and stock with the ERP system, plus product declarations pulled directly via the ERP API.
Smart product sorting
Custom sorting logic based on novelty and real-time stock availability, so the most relevant products always appear first on every page.
One-step checkout
A streamlined single-page checkout flow that simplifies the purchase process and reduces cart abandonment for busy parents.
Bank Intesa payment
Full integration with Bank Intesa's payment gateway for secure, reliable, and locally trusted online transactions in Serbian dinars.
Drupal foundation
Enterprise eCommerce store built on Drupal Commerce with the Promotion module powering campaigns, discounts, and seasonal offers.
Real-time ERP
Live synchronization of products, orders, and stock with the ERP system, plus product declarations pulled directly via the ERP API.
Smart product sorting
Custom sorting logic based on novelty and real-time stock availability, so the most relevant products always appear first on every page.
One-step checkout
A streamlined single-page checkout flow that simplifies the purchase process and reduces cart abandonment for busy parents.
Bank Intesa payment
Full integration with Bank Intesa's payment gateway for secure, reliable, and locally trusted online transactions in Serbian dinars.
A global brand, at home in a new market.
Carter's trusted us to bring their brand to Serbian customers without compromise. The platform delivers the same quality experience as the original. Adapted for where and how those customers shop.
THE RESULT
Localized and live.
A fully functional Carter's e-commerce experience built for the Serbian market with real-time ERP sync, local payments, and GDPR compliance built in from the start.